Coke Zero pulled from market, reformulated as Coke Zero Sugar

Coca-Cola announced this week that it would remove Coke Zero from the U.S. market, replacing it with a newly-formulated product called Coke Zero Sugar.

I’ll select Coke Zero head-to-head over Diet Coke at a fountain, and it’s more mixable than most diet colas. But I have no real religion about it.

However, I certainly have experience in making a soft drink a big part of my life. I was very upset when PepsiCo changed the formula of Diet Mountain Dew in 2006. I set up a web site called NewDietDewIsYucky.com, and campaigned for months for the return of the original formula.

(I didn’t call it such at the time, but it’s really the first blogging I did. You can see a complete archive of the site here.)

I adjusted, of course. I drink the new Diet Mountain Dew. But I also drink a lot of other things. I’ve never again been loyal to a consumer product to the degree I was to 2006-and-earlier Diet Mountain Dew.

Judging from the social media churn, a lot of people have a similar adjustment to make when their one-and-only is removed from the market. I’m sorry, folks. All I can say is I’ve been there (and how).

As for Coke Zero Sugar, I will try it with an open palate. Coke Zero got most of the way to a real Coca-Cola taste, but there was an odd little synthetic glitch in the bottom of the gustatory experience. It’d be great if they actually get there with the new product.

Coke Zero pulled from market, reformulated as Coke Zero Sugar

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