Jul 282017

Coca-Cola announced this week that it would remove Coke Zero from the U.S. market, replacing it with a newly-formulated product called Coke Zero Sugar.

I’ll select Coke Zero head-to-head over Diet Coke at a fountain, and it’s more mixable than most diet colas. But I have no real religion about it.

However, I certainly have experience in making a soft drink a big part of my life. I was very upset when PepsiCo changed the formula of Diet Mountain Dew in 2006. I set up a web site called NewDietDewIsYucky.com, and campaigned for months for the return of the original formula.

(I didn’t call it such at the time, but it’s really the first blogging I did. You can see a complete archive of the site here.)

I adjusted, of course. I drink the new Diet Mountain Dew. But I also drink a lot of other things. I’ve never again been loyal to a consumer product to the degree I was to 2006-and-earlier Diet Mountain Dew.

Judging from the social media churn, a lot of people have a similar adjustment to make when their one-and-only is removed from the market. I’m sorry, folks. All I can say is I’ve been there (and how).

As for Coke Zero Sugar, I will try it with an open palate. Coke Zero got most of the way to a real Coca-Cola taste, but there was an odd little synthetic glitch in the bottom of the gustatory experience. It’d be great if they actually get there with the new product.

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