Beard oil

I first became acquainted with Brickell Men’s Products from my experience in the Chisel Shave Club. Included in my box was a small bottle of Brickell aftershave lotion.

Brickell products are expensive. But it takes me forever to use two ounces of aftershave, and it’s excellent. So it’s a minor luxury of which I partake. Costs me about $3 a month.

When I explored my options for purchasing more, I found myself on the Brickell web site, where they offer a free sample box. Therein are small quantities of 15 of their products, for which you pay only shipping and handling of $6.95. I said sure, why not? There is value in acquiring a small bottle of the aftershave for my travel kit, and I’ll check out the other stuff too. Plus, there’s a $10 coupon for a future purchase.

Some of the products are for vainer men than I. “Restoring eye cream” and “reviving day serum”? Well, they’re in cool little green jars I can repurpose. That’s probably the primary value for me. Others, like the lotions, I expect I’ll use but stay with my current products. And then there are a couple I’m not sure what to make of.

Like the beard oil.

What the hell is beard oil? I’ve had a beard for most of my adult life and I’ve never oiled it. There’s a long list of ostensible benefits on the Brickell beard oil page, but it sounds like answers to questions I don’t have. It’s also $25 an ounce. If it were liquor, a fifth of it would cost over $600. If I tried to run my car on it, it would cost about $41,000 to fill up.

Does that sound like something I need to get involved with?

I mean, what if I put it on my beard and it gets “addicted” to it, like people’s lips do with ChapStick? It could be a downward spiral from which I’d never recover. “In the end he was spending $10,000 a month on beard oil,” people will say as they shake their heads and exchange knowing glances.

I think I’ll just leave the packet on my shelf as a caution.

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