Jan 212013
 

rammerjammerI ran into a good salesman at Fresh Spirits today.  I got my half-gallon of Yellowhammer Hop Revival, and spotted a display of something called Rammer Jammer.  Looked like soda at a glance, but closer examination revealed “LIGHT BEER” on the can.

“Folks get that for novelty, but I’ve had several come back and get more, saying it’s pretty good,” the guy said.  It was $6.99 for a six-pack.  All right.

Well, guess what?  It’s straight American light lager.  It has its place—like, super-cold on a grass-cutting break, or wandering around at a music festival when nothing else is available—but I wouldn’t go anywhere near “pretty good” describing it.  It’s heavy on the corn (remember Red Dog?), and pretty sweet.  As you can see, it’s pale yellow and clear as ginger ale.  Poured the biggest head I could with it, but it dissipated quickly, and of course there was no lacing.

The label reveals that it’s actually brewed and packaged by Minhas Craft Brewery in Monroe, Wisconsin, for Rammer Jammer Beer Company in Birmingham.  It also reveals that it’s 4.2% alcohol by volume, and 90 calories a can.

Skip it.  It’s just mainstream American beer, and if that’s your thing, you can spend less money than this.

4/10

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     Posted by at 8:59 pm

      2 Responses to “Review: Rammer Jammer Light Beer”

    1. Thank you for trying Rammer Jammer Light Beer. As the owner of the company I appreciate the fact many, such as yourself, are trying RJ Light. You are correct that it is a light lager. In fact we are trying to compete against Bud Light, Miller Light, and Coors Light in the state of Alabama. We want to become “Alabama’s Light Beer”. We love all the craft brewers in the state and as soon as there is a brewer in the state that is large enough to handle the quantities and give us the economies of scale that a “Light” beer requires financially, we would love to brew it right here at home. The price point that we are trying to be at is $5.99, but once the retailer has purchased the product from the distributor they can charge whatever they like. Our goal is to be at $5.99 but in the end the retailer sets the price. I know it is sold at $5.99 in most locations however.

      I think the taste is comparable to Bud, Miller, Coors’ light beer offerings, the calories (as you pointed out (90)) are low, and the price at $5.99 is right in line with the aforementioned beers as well. At least with Rammer Jammer you are buying a beer created by a local company, brewed in the United States, with all profits coming back to the state of Alabama instead of Belgium (Bud-Inbev), or London England (Miller-Coors-SAB).

      We are glad you tried it, and glad that everyone has a chance to try new beers in Alabama since the laws have opened up.

      Keep drinking the great beer we have right here in Alabama!!

      Derek
      Rammer Jammer Beer Co.

    2. Derek, I’m pleased that you commented, and I wish you all the best in this endeavor!

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