First there was one blade. Then two. Then the escalation began in earnest, with manufacturers racing to be first to market with three- , four- , and (currently) five-bladed disposable razors.
Now Gillette has exercised the nuclear option in the blade wars, introducing the Gillette Fusion Gladiator this morning. The Fusion Gladiator features 50 blades, as well as Gillette’s signature “Lubrastrip.”
“With the Fusion Gladiator, you can now use 50 blades, all with Gillette’s trademark comfort and closeness, to shave your face with two strokes in two seconds,” boasted Gillette vice president of product development Anita Stiptick. “Or shear sheep!”
The Fusion Gladiator is available now and carries a manufacturer’s suggested retail price of $3.99. A powered version, operating on 4 D-cell batteries, is expected this fall.
Despite this seemingly insurmountable blade count, at press time Schick representatives would neither confirm nor deny that they were about to introduce the InfiniShave, a disposable razor that can be made as long as the user likes with modular blade extensions (sold separately) called InfiniSlices.
Thanks to www.yetanotherblog.de for the original image. Raster hackjob by me.