May 282007

My friends, for weeks now, the Internet whispers and rumors have tantalized us. Kraft, of course, has remained maddeningly tight-lipped: always polite, but never truly informative, in their responses to my many phone calls, emails, faxes, and letters.

Indeed, I’ve had to remain tight-lipped with many of you as well, though not by choice. Many of you consider me an insider in the hot, always-changing world of mass market sauces, so you’ve naturally sought any tips or inside information I might have had. Alas, I’ve had none to give you–until today. At last, I have solid confirmation.

Kraft barbecue sauce now has more BBQ flavor.

When Lea returned from Publix and set it on the counter, I thought “this is the kind of day that it’s great to be alive.” Tearfully, I grasped the bottle, still not fully believing I was holding it in my hand. But there it was. It was real. It had finally happened.

Unfortunately, I had to go out and get some more, because I got so excited that I drank the entire bottle on the spot. There’s nothing like 18 ounces of more BBQ flavor in one shot.

To be sure, the exact more BBQ flavor formula is a closely held secret, and why wouldn’t it be? It’s worth millions. So it’s tough to tell what the exact change is, but for what it’s worth, here is the new ingredient listing:

It’s days like these–and products like these–that make me realize that Kraft is not simply a faceless multinational conglomerate, but a company that truly and deeply cares about making a positive difference in peoples’ lives. Thank you, Kraft, and kudos to the fine sauce artisans who made more BBQ flavor happen.

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 Posted by at 10:51 pm

  2 Responses to “Kraft condiment coup confirmed!”

  1. We’re through the looking glass, people.

  2. And the rabbit hole is reaaaaly deep!

    Looks like I’m going to have to see if I can buy 10 cases at Sams – now that is has More BBQ flavor.

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