It’s complete. I heard it on a radio commercial this morning.
I got a little cranky a couple of years ago over a TV commercial that came on during IndyCar races that used the phrase “kicking some ass,” but I don’t even mind that as much as saying something “sucks.” It’s just cruder than I think we ought to be as a matter of course in everyday conversation. (It doesn’t refer to sucking lemons, you know.)
The boys don’t understand how something they hear everywhere can be a word they’re not allowed to say. And this, as with linguistic bastardizations like “melty” and “ginormous,” has gotten here by brute force, which means it won’t be vanquished in my lifetime.
I shall remain locked in battle with it, however lonely that is.